When I grow up, I want to be a…

…a creative advocate for entrepreneurs, creatives, and small businesses looking to launch their business while making the world a better place.

Okay, the truth is, I never planned on helping creative entrepreneurs. I wanted to be an FBI Agent.

Then I turned 11 and found that being a writer was a much better idea for a kid with one bad eye and a skittish personality. I gave up the badge and spent the next few years pretending to be a writer while waiting for my voice to change.

Eventually, the voice cracked, and I went on to write children’s books, screenplays, speeches, ghostwritten books, museum exhibits, video scripts, website copy, and almost anything else that goes into growing a business while living a creative life. I have always liked telling stories, regardless of the form they take.

As part of my desire to tell stories, particularly visual ones, I added Squarespace web design to my menu of services, all of which has led me to my dream job—using both writing and design to help entrepreneurs and creatives build businesses that engage the spirit and fill the heart with purpose. I know that might sound a bit pie-in-the-sky, but it’s your dreams we’re talking about—they should sound like they were born in the clouds, just as long as you know how to bring them down to earth, which is precisely where me and my lazy eye come into play.

I have come to realize that the story I wanted to tell most was yours, and that my specialty was helping like-minded dreamers and entrepreneurs translate their skills, talents, and vision into an authentic website that reflects who they are and the special gift they have to share with the world.

The truth is, I don’t want a lot of clients. I want the right ones.

 
 
 
 

Now, the only question is…am I right for you?

Browse the website, kick the tires, and check under the hood. If you like what you see, schedule your free 30-minute consultation so we can talk about your business and what it is you hope to achieve.

 
 

Random bits of “Bill Apablasa” trivia you are most welcome to ignore.

  • One of the 3 most important days in my life was when I met my wife, Terri, in a TGIF restaurant over 35 years ago. She was working in station 11. I was in station 12. She told me she had two kids, so I wouldn’t keep hitting on her. It didn’t work, and eventually, we had those two kids she lied about (my two other highlights).

  • I have run two extremely slow marathons, a half-marathon, and climbed Mt. Whitney twice, all after the age of 50, proving that it’s never too late to begin a new chapter in your life, regardless of age, inexperience, or fear of heights. Note to new busineses: Look for the reason, not the excuse.

  • I am proud to be in the second half of my life, and even prouder that I have as many clients in their 20’s as in their 50’s and 60’s, proving youth and age have more in common than we think, and that the “joy of becoming” never ends.

  • You can read about my journey to live a creative second half of life on my blog at www.OxygenBuzz.com.

  • Random Stuff I love: the Dodgers, Rumi, Johnny Cash, the Conan O’Brien Needs a Friend podcast, The Power of Now, the Grateful Dead, Goodfellas, Austin Kleon, Nick Cave and the Red Hand Files, Atomic Habits, Breaking Bad, Big Magic, the Smartless Podcast, the Modern Elder Academy, popcorn, fast pens, a sturdy journal, and two glasses of ice coffee a day.

  • I am slightly hard of hearing (how slight depends on who you ask), which essentially means if I laugh at your jokes don’t necessarily think you’re funny.  Note to new entrepreneurs: Share your voice as loud as you can—not everybody can hear it, and I have it on good authority that the world needs what you have to say. 

  • In case of intruders, my wife keeps a lead pipe by her bed. I keep a dream journal and a flashlight pen.

  • We have a dog Georgie who cheerfully wags her tail at everything I say and do, which is why I always pretend she’s my client. Always work with people who make your tail wag.

 Okay, now that you know about my dog, that I love Rumi, and my wife has a low bar, are you ready for that free 30-minute consultation?

Regardless, I wish you good luck on your journey to make the world a better place.